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Communicating Health Risks to the Public - A Global Perspective (Hardcover, New Ed)
Loot Price: R3,877
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Communicating Health Risks to the Public - A Global Perspective (Hardcover, New Ed)
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This book reviews current health risk communication strategies, and
examines and assesses the technical and psycho-sociological tools
available to support risk communication plans. It brings together
approaches to risk communication from a number of countries and
describes the techniques, including drama, storytelling and
scenarios that are used to identify and prioritise key
communication issues, and to identify policy responses. The book
also provides a review of the methods and tools available for risk
assessment, risk communication and priority setting, which are
relevant not only to practitioners but to health planning more
generally, and to many other areas of public health and policy. The
discussion of these techniques is supported by case studies, and is
concluded by a chapter reflecting on the conceptual and research
issues that still need to be addressed. It also proposes new
directions for risk communication that key into the public
imagination with the aim of gaining their trust and confidence in
the risk messages. Communicating Health Risks to the Public: A
Global Perspective brings together a wide variety of perspectives
on risk communication, from the perspectives of health,
anthropology, psychology, and media. It should be of interest not
only to those involved in risk assessment or communication but to
anyone interested in the role of science and the media in the
political process.
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