Reflections of Eminent Marketing Scholars is a collection of essays
solicited from eminent and pioneering marketing scholars. This
collection of their thoughts is an inspiration for all of us in the
field. Marketing is a field of some truly excellent scholars and we
are beginning to see a number of these people retire. These
remarkable people have been not just the leaders in the field but
in many cases, the very pioneers in creating their areas and
subdisciplines within marketing. The "giants" represented in this
collection contributed to launch the field of marketing
scholarship. These scholars were asked to write short essays
reflecting on something that unfolded during their career or some
story about their career path that could provide inspiration to
other researchers. Several questions were offered as possible
prompts: What was something you experienced at some point in your
career that surprised you? What has made you most proud? Can you
describe a professional occurrence that made you extremely happy?
Can you describe something that happened in your career that was a
disappointment at first but then you were happy to have experienced
it? More generally, can you share a "cool" professional story, your
choice of content, that may be historically reflective or
inspirational? These "reflections" provide the fascinating
back-stories to well-known research projects and contributions. It
is very moving to read how appreciative these people are for their
stellar careers, yet these stars still reflected a sense of awe and
wonder regarding the twists and turns and serendipity of life.
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