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BRICS Media - Reshaping the Global Communication Order? (Hardcover)
Loot Price: R3,974
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BRICS Media - Reshaping the Global Communication Order? (Hardcover)
Series: Internationalizing Media Studies
Expected to ship within 12 - 17 working days
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Bringing together distinguished scholars from BRICS nations and
those with deep interest and knowledge of these emerging powers,
this collection makes a significant intervention in the ongoing
debates about comparative communication research and thus
contributes to the further internationalization of media and
communication studies. The unprecedented expansion of online media
in the world's major non-Western nations, exemplified by BRICS
(Brazil, Russia, India, China and South Africa) is transforming
global communication. Despite their differences and divergences on
key policy issues, what unites these five nations, representing
more than 20 per cent of the global GDP, is the scale and scope of
change in their communication environment, triggered by a
multilingual, mobile Internet. The resulting networked and
digitized communication ecology has reoriented international media
and communication flows. Evaluating the implications of
globalization of BRICS media on the reshaping of international
communication, the book frames this within the contexts of
theory-building on media and communication systems, soft power
discourses and communication practices, including in cyberspace.
Adopting a critical approach in analysing BRICS communication
strategies and their effectiveness, the book assesses the role of
the BRICS nations in reframing a global communication order for a
'post-American world'. This critical volume of essays is ideal for
students, teachers and researchers in journalism, media, politics,
sociology, international relations, area studies and cultural
studies.
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