Media on the Move provides a critical analysis of the dynamics
of the international flow of images and ideas. This comes at a time
when the political, economic and technological contexts within
which media organisations operate are becoming increasingly
global.
The surge in transnational traffic in media products has
primarily benefited the major corporations such as Disney, AOL,
Time Warner and News Corporation. However, as this book argues, new
networks have emerged which buck this trend: Brazilian TV is
watched in China, Indian films have a huge following in the Arab
world and Al Jazeera has become a household name in the West.
Combining a theoretical perspective on contra-flow of media with
grounded case studies into one up-to-date and accessible volume,
Media on the Move provides a much-needed guide to the globalization
of media, going beyond the standard Anglo-American view of this
evolving phenomenon.
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