An unprecedented guide to successfully start or grow a microbrewery
or craft brewery in a much more competitive world. Opening a
microbrewery starts with, of course, making great beer. But that is
just the beginning. Today's sophisticated patrons are offered an
ever-increasing array of options. It's so much more than beer
nowadays. Yes, great beer is essential, but to attract and hold on
to a loyal customer base, you must create a sense of place. Do your
research. Understand financing and cash flow. Know how to measure
your success. A successful, well-run microbrewery knows how to hire
the right employees--employees that will spread word of your
business to friends, family, even total strangers, both on and off
the clock. Marketing, branding, customer experience; they all
matter. There are so many factors that directly and indirectly
contribute to success, it may at times be overwhelming. The
Microbrewery Handbook offers an extraordinary look at all of the
facets of success in the industry. No matter if you are thinking
about starting a new venture or are already operating your own
microbrewery, this valuable book offers real-world advice and
proven strategies to help you thrive in the competitive micro and
craft brewing industry. Focused on practical guidance, author D.C.
Reeves distills his experience founding Perfect Plain Brewing
Company in Pensacola, Florida into an engaging, up-to-date resource
for microbrewers everywhere. Clearly showing readers what works in
the industry and, just as importantly, what doesn't work, The
Microbrewery Handbook: Helps you create unique, memorable
experiences for your customers, your employees, and your city
Includes coverage of the financial aspects of building and growing
your business, such as banking, investment, and debt Shows you how
to transform your business into a community anchor Offers
suggestions on building an entire culture around your brand that
promotes positivity and attracts the right kind of attention Shares
personal stories and advice from a successful microbrew
entrepreneur Includes interviews and insight with industry experts
as well as owners of some of the nation's elite craft breweries
including Sam Calagione of Dogfish Head, Jeffrey Stuffings of
Jester King, and Doug Resier of Burial Brewing The Microbrewery
Handbook: Craft, Brew, and Build Your Own Microbrewery Success is
an indispensable, first-of-its-kind book for anyone in the micro
and craft brewing industry.
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