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Law & Advertising - A Guide to Current Legal Issues (Hardcover, Fourth Edition)
Loot Price: R2,669
Discovery Miles 26 690
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Law & Advertising - A Guide to Current Legal Issues (Hardcover, Fourth Edition)
Expected to ship within 12 - 17 working days
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Total price: R2,689
Discovery Miles: 26 890
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In this lively, entertaining, and informative book, Dean K.
Fueroghne guides readers through the complex laws governing the
creation of advertising, illuminating a heavily regulated arena at
the intersection of free enterprise and consumer protection. Is it
acceptable to use images of real people, famous or not? Can Nike
talk about Adidas in its promotional campaign? When can money be
shown? What constitutes puffery, or deceptive truth, or
bait-and-switch advertising? What are the specific rules pertaining
to professional businesses, political advertising, or the marketing
of alcohol or tobacco? What is the difference between copyright and
trademark? Fueroghne answers these questions and more as he covers
the complex laws relevant to advertising in all its guises. In
addition to discussing specific cases, he explains the reasoning
behind the court's decisions and how it affects the business of
advertising. Students of strategic communication as well as
advertising professionals-from agency account executives and
copywriters to art directors and freelance designers-will learn to
anticipate when proposed advertising may cause legal problems and
how to avoid costly mistakes. Advertising lawyers will also
appreciate the book as a handy reference that gathers in one place
the many disparate laws affecting marketing and promotion in the
United States today.
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