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Strategic Corporate Social Responsibility - A Holistic Approach to Responsible and Sustainable Business (Hardcover, 2nd Revised edition)
Loot Price: R3,759
Discovery Miles 37 590
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(21%)
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Strategic Corporate Social Responsibility - A Holistic Approach to Responsible and Sustainable Business (Hardcover, 2nd Revised edition)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R3,779
Discovery Miles: 37 790
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With the changing expectations of consumers, employees and
regulators, being best in the world is no longer enough. Businesses
are now also expected to be best for the world: to be socially and
environmentally responsible, sustainable and ethical. Based on the
idea that strategic CSR offers the most holistic and effective
approach to corporate social responsibility, the author presents
the key concepts, theories and philosophical approaches to CSR,
along with the practical tools needed to implement this knowledge
in the real world. The book is split into three parts; the first
part provides the theoretical background of CSR, the second part
examines various CSR approaches and how they can be implemented,
and the third part discusses measuring and communicating CSR. New
this edition is also a chapter titled 'The S in CSR: Social and
Global Issues'. Each chapter contains questions for reflection
& discussion, exercises, and case studies from globally
recognised brands such as Ben & Jerry's, Google, H&M,
Johnson & Johnson, Nestle, Patagonia, Puma, Unilever and Whole
Foods. The book is complemented by chapter specific lecturer
PowerPoint slides, a draft syllabus and an instructor's manual.
Suitable reading for students on Corporate Social Responsibility
modules.
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