Here's a one-stop marketing guide just for small museums and
historic sites. In an age when many local historical associations
and museums take money from their marketing budget because
resources are tight, which can start a vicious cycle of reduced
marketing reach, lower visitation, and then even less money for
marketing, this guide will help those who need it the most expand
their marketing reach as inexpensively as possible. Deborah Pitel
covers the pros and cons of each promotional tool so they can judge
what is best for their organization. She writes specifically for
colleagues who have no formal marketing training and have to work
off the "trial and error" method. She covers: *Marketing Strategies
for Museum Professionals or Anyone Promoting an Event *Expanding
Your Audience with Little Money *Gaining Insight From Small Local
Museums and Historic Sites *Learning to Use Social Media and Other
Free Services to Grow Your Promotional Reach *Creating an Website
on a Small Budget Examples of successful marketing tools from small
museums and historic sites accompany each chapter.
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