Millions of readers remember The Goal, the landmark business novel
that sets forth by way of story the essential principles of Eliyahu
Goldratt's innovative methods of production. Now, from the
AGI-Goldratt Institute and Jeff Cox, the same creative writer who
co-authored The Goal, comes VELOCITY, the book that reveals how to
achieve outstanding bottom-line results by integrating the world's
three most powerful continuous improvement disciplines: Lean, Six
Sigma, and Goldratt's Theory of Constraints. Used by the United
States Navy and United States Marine Corps to dramatically improve
some of the most complex, logistically vast supply chains in the
world, the VELOCITY APPROACH draws on the strengths of all three
disciplines to deliver breakthrough performance gains. In physics,
speed with direction is velocity; in business, the application of
VELOCITY means your organization can achieve operational speed with
strategic direction to outmaneuver competitors, gain loyalty with
customers, and rapidly build sustainable earnings growth -- in as
little as one or two business quarters. Dee Jacob and Suzan
Bergland, two princi-pals of AGI, have been teaching the concepts,
techniques, and tools of VELOCITY to major corporations, including
Procter & Gamble, ITT, and Northrop Grumman, for years. Now
they unlock the door for you to see how to apply their insights and
methods to your organization -- be it business, not-for-profit,
manufacturing, or service based -- in order to shorten lead times,
slash inventories, reduce production variability, and increase
sales. Writer Jeff Cox returns with the vivid, realistic style that
made The Goal so readable yet so edifying. Thrust into the
presidency of the subsidiary company where she has managed sales
and marketing, Amy Cieolara is mandated by her corporate superiors
to implement Lean Six Sigma (LSS) in order to appease a key
customer. Assigned to help her is LSS Master Black Belt Wayne
Reese, installed as her operations manager. But as time goes on and
corporate pressure mounts, Amy finds she has to start thinking for
herself -- and learning from everyone around her -- and she arrives
at the series of steps that form the core of the VELOCITY APPROACH.
VELOCITY offers keen insight into the human and organizational
factors that so often derail growth while teaching you proven,
practical techniques for restarting and revving up the internal
engines of your company to reach new levels of success. Colorful
characters, believable situations, and everything from dice games
to AGI's reality tree techniques make this business novel a vital
resource for everyone seeking to deliver business improvement in
these challenging economic times -- and far into the future.
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