This book looks at the relationship between attitudes toward
plaintiff's attorney television advertising and attitudes toward
personal injury litigation. The research discussed herein examined
the personality construct of vengeance to determine if there was a
mediating factor affecting individuals' reactions to this
advertising. The study measured the same population targeted by
this form of advertising; the sample included 200 adults, aged 18
and older, living in the Indianapolis metropolitan area. The
results demonstrate that there is a statistically significant
relationship between this form of television advertising and
positive attitudes about the act of filing a personal injury
lawsuit. The results further detail the statistically significant
contribution of vengeance, advertising, and income on attitudes
toward personal injury litigation. Previous studies have separately
examined legal services advertising and vengeful behaviors.
However, none has examined whether or not a desire for vengeance
factors into the manner in which consumers receive and/or react to
plaintiff's attorney advertising.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
