Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
What Great Brands Do - The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
Loot Price: R572
Discovery Miles 5 720
You Save: R111
(16%)
|
|
What Great Brands Do - The Seven Brand-Building Principles that Separate the Best from the Rest (Hardcover)
(sign in to rate)
List price R683
Loot Price R572
Discovery Miles 5 720
You Save R111 (16%)
Expected to ship within 12 - 17 working days
|
Discover proven strategies for building powerful, world-class
brands It's tempting to believe that brands like Apple, Nike, and
Zappos achieved their iconic statuses because of serendipity, an
unattainable magic formula, or even the genius of a single
visionary leader. However, these companies all adopted specific
approaches and principles that transformed their ordinary brands
into industry leaders. In other words, great brands can be built
and Denise Lee Yohn knows exactly how to do it. Delivering a fresh
perspective, Yohn's What Great Brands Do teaches an innovative
brand-as-business strategy that enhances brand identity while
boosting profit margins, improving company culture, and creating
stronger stakeholder relationships. Drawing from twenty-five years
of consulting work with such top brands as Frito-Lay, Sony,
Nautica, and Burger King, Yohn explains key principles of her
brand-as-business strategy. * Reveals the seven key principles that
the world's best brands consistently implement * Presents case
studies that explore the brand building successes and failures of
companies of all sizes including IBM, Lululemon, Chipotle Mexican
Grill, and other remarkable brands * Provides tools and strategies
that organizations can start using right away Filled with targeted
guidance for CEOs, COOs, entrepreneurs, and other organization
leaders, What Great Brands Do is an essential blueprint for
launching any brand to meteoric heights.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.