The contemporary sport manager must be an entrepreneur who uses
marketing and financing skills to yield optimum social and economic
benefits. Financing Sport Second Edition provides the most in-depth
exploration of traditional and innovative revenue acquisition
methods for sport organisations. The first edition of this
groundbreaking text published in 1995 has been adopted in
universities throughout the world and has been translated into
Chinese and Japanese. Rather than simply updating sections of
various chapters -- common to most new editions -- the authors
approached each chapter as though writing the book for the first
time. The business of sport is fast paced and ever changing. The
content of the Second Edition captures the many new and creative
ideas managers in sport organisations have implemented in response
to their dynamic work environment. The second edition also
maintains its original focus on conventional income sources
available to sport organisations including ticket sales premium
seating options concessions and the sale and execution of corporate
sponsorships. The book maintains a strong practical orientation.
Numerous vignettes or mini-cases drawn from actual practice are
interspersed throughout the book. Students enjoy knowing how
capital financing and revenue acquisition practices are actually
being used by sport organisations; therefore the authors include
numerous real-world examples to illustrate many of the best
practices employed by sport managers. This 'nuts and bolts'
treatment allows readers to confidently transfer the methods to
effective practice.
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