Hired to Fight, Hired to Win - Hired to Fight, Hired to Win (Paperback, 3rd edition)

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	June 2015
First published:	2016
Authors:	Dennis W. Johnson
Dimensions:	229 x 152 x 22mm (L x W x T)
Format:	Paperback
Pages:	310
Edition:	3rd edition
ISBN-13:	978-1-138-78636-3
Categories:	Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	1-138-78636-5
Barcode:	9781138786363

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