0
Your cart

Your cart is empty

Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda

Buy Now

Media Messages in American Presidential Elections (Hardcover) Loot Price: R2,918
Discovery Miles 29 180
Media Messages in American Presidential Elections (Hardcover): Diana Owen

Media Messages in American Presidential Elections (Hardcover)

Diana Owen

 (sign in to rate)
Loot Price R2,918 Discovery Miles 29 180 | Repayment Terms: R273 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielded during the 1984 and 1988 presidential campaigns, Owen compares these four message categories to determine their relative importance to voters. In addition she investigates how individuals make use of messages in establishing their perception of candidates and issues. Mass communication's uses and gratifications approach provides this study's theoretical foundation. The book is designed for researchers and students in communications and mass media, voting behavior, and public opinion. Using surveys conducted during the 1984 and 1988 presidential campaigns, Diana Owen first addresses two basic research questions. How do media messages transmitted during presidential elections shape voter attitudes toward and perceptions of candidates and campaign issues? Do different types of media messages influence voters' feelings about candidates and elections in different ways? Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: 1991
First published: 1991
Authors: Diana Owen
Dimensions: 230 x 160 x 21mm (L x W x T)
Format: Hardcover
Pages: 224
ISBN-13: 978-0-313-26362-0
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Promotions
LSN: 0-313-26362-0
Barcode: 9780313263620

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Spoilt Ballots - The Elections That…
Matthew Blackman, Nick Dall Paperback R320 R253 Discovery Miles 2 530
Countdown 1960 - The Behind-The-Scenes…
Chris Wallace, Mitch Weiss Hardcover R860 R691 Discovery Miles 6 910
Fight - Inside The Wildest Battle For…
Jonathan Allen, Amie Parnes Hardcover R844 R666 Discovery Miles 6 660
Election 2024 South Africa - Countdown…
Collette Schulz-Herzenberg, Roger Southall Paperback R320 R295 Discovery Miles 2 950
Meddling in the Ballot Box - The Causes…
Dov H. Levin Hardcover R2,601 Discovery Miles 26 010
Where Have All the Heroes Gone? - The…
Bruce G. Peabody, Krista Jenkins Hardcover R3,867 Discovery Miles 38 670
Populism and Patronage - Why Populists…
Paul D. Kenny Hardcover R3,706 Discovery Miles 37 060
Minority Rules - Electoral Systems…
David Lublin Hardcover R4,196 Discovery Miles 41 960
Hard White - The Mainstreaming of Racism…
Richard C. Fording, Sanford F. Schram Hardcover R2,643 Discovery Miles 26 430
The Strain of Representation - How…
Robert Rohrschneider, Stephen Whitefield Hardcover R3,334 Discovery Miles 33 340
Constitutional Referendums - The Theory…
Stephen Tierney Hardcover R4,958 Discovery Miles 49 580
Groundbreakers - How Obama's 2.2 Million…
Hahrie Han, Elizabeth McKenna, … Hardcover R3,862 Discovery Miles 38 620

See more

Partners