Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
|
Buy Now
Media Messages in American Presidential Elections (Hardcover)
Loot Price: R2,857
Discovery Miles 28 570
|
|
Media Messages in American Presidential Elections (Hardcover)
Expected to ship within 10 - 15 working days
|
Focusing her attention on the audience, Diana Owen investigates the
way people process media messages during campaigns. This study
examines the role of ads, news stories, poll results, and debates
in presidential elections. Based on surveys fielded during the 1984
and 1988 presidential campaigns, Owen compares these four message
categories to determine their relative importance to voters. In
addition she investigates how individuals make use of messages in
establishing their perception of candidates and issues. Mass
communication's uses and gratifications approach provides this
study's theoretical foundation. The book is designed for
researchers and students in communications and mass media, voting
behavior, and public opinion. Using surveys conducted during the
1984 and 1988 presidential campaigns, Diana Owen first addresses
two basic research questions. How do media messages transmitted
during presidential elections shape voter attitudes toward and
perceptions of candidates and campaign issues? Do different types
of media messages influence voters' feelings about candidates and
elections in different ways? Focusing on candidate advertisements,
newspaper and television news stories, poll results, and
presidential debates, she also ties voters' general media use
habits to the way they receive and process media messages.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.