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Soap Operas and Telenovelas in the Digital Age - Global Industries and New Audiences (Paperback, New edition)
Loot Price: R908
Discovery Miles 9 080
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Soap Operas and Telenovelas in the Digital Age - Global Industries and New Audiences (Paperback, New edition)
Series: Popular Culture and Everyday Life, 20
Expected to ship within 12 - 17 working days
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Total price: R928
Discovery Miles: 9 280
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Soap operas and telenovelas are watched by millions of people
around the world every day. As cultural, social, and economic
phenomena, examining them will further our understanding of the
role of global media content in the digital age. Moreover, as these
programs continue to be exported and transformed at regional
levels, and through digitalization, it is more important than ever
to analyze where the genre has been, where it is now, and where it
is going. This collection brings together original scholarship from
an international and trans-disciplinary perspective. Chapters
address timely issues, theories, and debates that are inextricably
linked to soap operas and telenovelas as global industries, as
sites for new audiences, and as hybrid cultural products within the
digital landscape. Bringing depth and originality to the subject
area, each chapter demonstrates the richness of these genres and
their long-term significance as the televisual landscape evolves
and becomes increasingly reliant on technological and creative
innovations.
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