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Learning First in Black & White (2nd Edition) (Paperback, 2nd edition)
Loot Price: R396
Discovery Miles 3 960
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Learning First in Black & White (2nd Edition) (Paperback, 2nd edition)
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Loot Price R396
Discovery Miles 3 960
Expected to ship within 12 - 17 working days
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Graphic designers combat the equivalent of "writer's block" with
this system for creating fresh ideas and great designs on deadline.
Learning First in Black and White introduces The Design Code (R),
an idea-generating system developed by Northwest artist and
educator, Fred Griffin. It is a remedy for the artist's equivalent
of writer's block, those times when the well of ideas runs dry.
This system makes it possible to find fresh ideas and execute great
designs on deadline. Through many years of teaching design
principles, Griffin found that if students worked first in black
and white their grasp of basic design principles was much clearer
than if they were dealing with the confusion of color. Color, a
study unto itself, introduces an element of distraction-hence the
title, Learning First in Black and White. In this book, each lesson
is explained with geometric shapes, followed by illustrations of an
apple visually repeating the concepts. At the end of the book is a
section that gives tips on how to dig deeper for better ideas. It's
an answer to the question, "Where do ideas come from?"
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