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Pharmaceutical Marketing - A Practical Guide (Hardcover) Loot Price: R5,720
Discovery Miles 57 200
Repayment Terms: R536 pm x 12*
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Pharmaceutical Marketing - A Practical Guide (Hardcover): Dimitris Dogramatzis

Pharmaceutical Marketing - A Practical Guide (Hardcover)

Dimitris Dogramatzis

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Loot Price R5,720 Discovery Miles 57 200 | Repayment Terms: R536 pm x 12*

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Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, sample worksheets, pharmaceutical case studies, and a sample marketing strategy.

General

Imprint: Crc Press
Country of origin: United States
Release date: October 2001
First published: 2001
Authors: Dimitris Dogramatzis
Dimensions: 254 x 178 x 29mm (L x W x T)
Format: Hardcover
Pages: 400
ISBN-13: 978-1-57491-118-3
Categories: Books > Medicine > General issues > Health systems & services > General
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LSN: 1-57491-118-X
Barcode: 9781574911183

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