Pharmaceutical Marketing - A Practical Guide (Hardcover)

Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, sample worksheets, pharmaceutical case studies, and a sample marketing strategy.

General

Imprint:	Crc Press
Country of origin:	United States
Release date:	October 2001
First published:	2001
Authors:	Dimitris Dogramatzis
Dimensions:	254 x 178 x 29mm (L x W x T)
Format:	Hardcover
Pages:	400
ISBN-13:	978-1-57491-118-3
Categories:	Books > Medicine > General issues > Health systems & services > General
LSN:	1-57491-118-X
Barcode:	9781574911183

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