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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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Knowledge Perspectives of New Product Development - A Comparative Approach (Hardcover, 2012)
Loot Price: R2,834
Discovery Miles 28 340
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Knowledge Perspectives of New Product Development - A Comparative Approach (Hardcover, 2012)
Series: Innovation, Technology, and Knowledge Management
Expected to ship within 10 - 15 working days
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New Product Development (NPD) is about the ideation, formulation,
and implementation of new and superior solutions in the market.
Beyond the obvious need for organizations to innovate in order to
compete, embedded in any NPD program are knowledge, technological
expertise, and the social networks that convert these capabilities
into offerings that create value at every level-for customers,
industries, communities, and regions. This volume provides an array
of knowledge perspective in NPD across multiple levels of analysis
and geographic regions, including Europe, the United States, China,
Japan, and India, to explore the dynamics of NPD in today's global
environment. Presenting case studies from such industries as ICT
services, semiconductors, software development, bio-technology,
higher education, and even safety for children's toys, and drawing
from a variety of theoretical perspectives, including technology
and knowledge management, sociology, economic geography, and
organizational behavior, the authors highlight critical success and
failure factors in NPD. Among the topics covered: New product
development teams, including multi-functional and multi-site teams
De-localization and off-shoring of tasks and processes Individual
competencies and organizational capabilities University-industry
interactions, high-tech clusters, and technology transfer
Technology policy
General
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