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Books > Business & Economics > Business & management > Business strategy
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The Oxford Handbook of Innovation Management (Hardcover)
Loot Price: R3,370
Discovery Miles 33 700
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The Oxford Handbook of Innovation Management (Hardcover)
Series: Oxford Handbooks
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The Oxford Handbook of Innovation Management offers a comprehensive
and timely analysis of the nature and importance of innovation and
the strategies and practices that can be used to improve
organizational benefits from innovation. Innovation is centrally
important for business and national competitiveness, and for the
quality and standard of living around the world, but it does not
happen by itself. For innovation to succeed, it needs to be
properly managed. With contributions from 49 world-leading
scholars, the Handbook explores the many sources of innovation, the
broader social, economic, and technological contexts that encourage
and constrain it, and the cutting-edge strategies and practices of
innovation management. The book addresses the traditional concerns
of innovation management-such as managing R&D, intellectual
property, and creativity, and the contributions of science and
marketing-but substantially extends traditional areas of interest.
In this new volume, chapters examine emerging topics including
design, social networks, open and social innovation, and innovation
in business models, ecosystems, services, and platforms. The book
explores the importance of innovation management for environmental
sustainability, and its evolving nature and practice in Asia.
Written in an accessible style, and with carefully selected
bibliographies and a comprehensive index, the Handbook offers a
uniquely authoritative and wide-ranging source of knowledge about
innovation management. Each chapter identifies key issues and
reviews the most important research findings. Future research
questions are identified. The Handbook will be invaluable for
students and faculty studying, researching, and teaching
innovation, and for managers seeking to improve innovation outcomes
in their organizations.
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