European policy patterns are in a state of transformation. New
governance models are shifting power away from states and toward
the involvement of all stakeholders and the idea of shared
responsibility. It's a move from command and control to push and
pull. What's in this new approach for the environment? This book
provides a detailed analysis of the example of integrated product
policy (IPP) which aims to improve the environmental performance of
products and services through their life-cycle. All products cause
environmental degradation in some way, whether from their
manufacturing, use or disposal. The life-cycle of a product is
often long and complicated. It covers all the areas from the
extraction of natural resources, through their design, manufacture,
assembly, marketing, distribution, sale and use to their eventual
disposal as waste. At the same time it also involves many different
actors such as designers, manufacturers, marketers, retailers and
consumers. IPP attempts to systematically stimulate each phase of
this complicated chain to improve its environmental performance.
With the involvement of so many different products and actors there
cannot be one simple policy measure for everything. Instead, IPP
employs a whole variety of tools - both voluntary and mandatory -
which are used to achieve identified objectives. These include
economic instruments, the phase-out of dangerous materials,
voluntary agreements, eco-labelling and product design guidelines.
IPP is still in relative infancy and can be seen as an ongoing
process hugely dependent on effective governance measures to ensure
its continued success. This book presents a plethora of
perspectives from policy-makers, researchers and consultancies,
representatives from business, environmental and consumer
associations on how to effectively conceptualise, institutionalise
and implement IPP. The book is divided into four parts. First, the
approach to the governance of IPP is examined in relation to other
approaches to sustainable production and consumption. Second, the
widely differing approaches to environmental product policy in
practice at national, supranational and global level are analysed.
Third, the book explores the challenge of designing a coherent
policy mix to support the integration of sustainable consumption
and production patterns by sector and theme. Finally, the book
concentrates on the key issue of how to involve stakeholders in IPP
in order to encourage continuous innovations for sustainability
throughout the value chain. Governance of Integrated Product Policy
aims to fill a clear gap in work to date on sustainable production
and consumption by providing researchers and practitioners from
politics, business and civil society new insights into modern
environmental governance in practice.
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