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Strategische Produktgestaltung (German, Paperback, 2003 ed.) Loot Price: R1,631
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Repayment Terms: R153 pm x 12*
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Strategische Produktgestaltung (German, Paperback, 2003 ed.): Dirk Schmidt-Gallas

Strategische Produktgestaltung (German, Paperback, 2003 ed.)

Dirk Schmidt-Gallas

Series: Marken- Und Produktmanagement

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Loot Price R1,631 Discovery Miles 16 310 | Repayment Terms: R153 pm x 12*

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Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansatzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marken- Und Produktmanagement
Release date: December 2003
First published: 2003
Authors: Dirk Schmidt-Gallas
Dimensions: 210 x 148 x 19mm (L x W x T)
Format: Paperback
Pages: 361
Edition: 2003 ed.
ISBN-13: 978-3-8244-7994-8
Languages: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-7994-X
Barcode: 9783824479948

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