Lebendig und anschaulich zeigen die Autoren, wie starke
Markenpositionen von Handlern zu Markenfuhrerschaft ausgebaut
werden und welche zentrale Rolle Eigenmarken, direkte
Kundenbeziehungen, Internationalisierung und Internet dabei
spielen. "Marken-Power" ist das erste Buch zu diesem wichtigen
Thema - eine Pflichtlekture fur innovationsorientierte
Fuhrungskrafte in Einzelhandel und Konsumguterindustrie.
General
| Imprint: |
Vieweg+teubner Verlag
|
| Country of origin: |
Germany |
| Release date: |
July 2012 |
| First published: |
1999 |
| Authors: |
Dirk Schneider
• Andrew Wileman
|
| As told to: |
Michael Jary
|
| Dimensions: |
234 x 156 x 15mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
279 |
| Edition: |
Softcover reprint of the original 1st ed. 1999 |
| ISBN-13: |
978-3-322-82812-5 |
| Languages: |
German
|
| Subtitles: |
English
|
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
3-322-82812-3 |
| Barcode: |
9783322828125 |
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