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Pay-Per-Click Search Engine Marketing - An Hour a Day (Paperback) Loot Price: R607
Discovery Miles 6 070
You Save: R117 (16%)
Pay-Per-Click Search Engine Marketing - An Hour a Day (Paperback): DM Szetela

Pay-Per-Click Search Engine Marketing - An Hour a Day (Paperback)

DM Szetela

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List price R724 Loot Price R607 Discovery Miles 6 070 | Repayment Terms: R57 pm x 12* You Save R117 (16%)

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The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular "An Hour A Day" format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.Successful pay-per-click campaigns are a key component of online marketingThis guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultantsExplains core PPC concepts, industry trends, and the mechanics that make a campaign workShows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing modelsDiscusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content networkCovers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

"Pay-Per-Click Search Engine Marketing: An Hour a Day" provides the tools to make the most of this important marketing method.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: July 2010
First published: 2010
Authors: DM Szetela
Dimensions: 235 x 190 x 23mm (L x W x T)
Format: Paperback
Pages: 432
ISBN-13: 978-0-470-48867-6
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-470-48867-0
Barcode: 9780470488676

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