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Come on Down? - Popular Media Culture in Post-War Britain (Hardcover)
Loot Price: R4,170
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Come on Down? - Popular Media Culture in Post-War Britain (Hardcover)
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Represents an introduction to popular media culture in Britain
since 1945. It discusses the ways in which popular culture can be
studied, understood and appreciated, and covers its key analytical
issues and some of its most important forms and processes. The
contributors analyze some of popular culture's leading and most
representative expressions such as TV soaps, quizzes and game
shows, TV for children, media treatment of the monarchy, pop music,
comedy, advertising, consumerism and Americanization. The diversity
of both subject matter and argument is the most distinctive feature
of this collection, making it an interdisciplinary introduction to
the study of popular media culture. The contributors, many of them
leading figures in their respective areas of study, represent a
number of different approaches which themselves reflect the
diversity and promise of contemporary theoretical debates. Their
studies encompass issues such as the economics of popular culture,
its textual complexity and its interpretations by audiences, as
well as concepts such as ideology, material culture and
postmodernism.
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