Whether it is requests for bricks and mortar or more operating
money, each election type and context is unique with no guarantee
that a set of campaign strategies successful in one district will
not fail in another community. If successful campaigns were not
such a delicate balance of science and art, the key to success
would have long since been discovered, resulting in significantly
more school districts winning at the ballot box. As members of the
baby-boom generation collectively watch their last child receive a
diploma from our nation's public schools, passing school tax
elections is going to be even more difficult, promising tougher
battles with the electorate and tighter margins between success and
failure. School Tax Elections represents a marriage of research and
successful practice, presenting a comprehensive planning model for
school leaders preparing for and conducting school tax elections.
Information presented emphasizes systems and strategies rather than
specific campaign tactics, allowing school leaders to elevate their
thinking to a more comprehensive and long-range vision of election
planning. The authors provide school leaders with important
resources to guide their planning and execution of school tax
elections.
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