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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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The Business of Rural Tourism - International Perspectives (Paperback, New edition)
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The Business of Rural Tourism - International Perspectives (Paperback, New edition)
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This text explores the business opportunities and challenges
associated with the development and management of tourism in a
rural environment. It examines the factors associated with the
successful development of rural tourism and the significance of
good practice. In addition to an overview of the business and
financial factors, the book presents a range of international case
studies of actual business operations in rural settings. The book
covers strategic planning, marketing HRM and financial management.
General
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