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The Golden Age of Data - Media Analytics in Study & Practice (Paperback)
Loot Price: R1,442
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The Golden Age of Data - Media Analytics in Study & Practice (Paperback)
Series: Electronic Media Research Series
Expected to ship within 12 - 17 working days
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Audience and media analytics is more important now than ever, and
this latest volume in the cutting-edge BEA Electronic Media
Research Series collects some of the top scholars working with big
data and analytics today. These chapters describe the development
and help define media analytics as an academic discipline and
professional practice. Understanding audiences is integral to
creating and distributing media messages and the study of media
analytics requires knowing a range of skills including research
methods, the necessary tools available, familiarity with
statistical procedures, and a mindset to provide insights and apply
findings. This book summarizes the insights of analytics
practitioners regarding the current state of legacy media analysis
and social media analytics. Topics covered include the evolution of
media technologies, the teaching of media measurement and
analytics, the transition taking place in media research, and the
use of media analytics to answer meaningful questions, drive
content creation, and engage with audiences.
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