The Professional Product Owner's Guide to Maximizing Value with
Scrum "This book presents a method of communicating our desires,
cogently, coherently, and with a minimum of fuss and bother." -Ken
Schwaber, Chairman & Founder, Scrum.org The role of the Product
Owner is more crucial than ever. But it's about much more than
mechanics: it's about taking accountability and refocusing on value
as the primary objective of all you do. In The Professional Product
Owner, two leading experts in successful Scrum product ownership
show exactly how to do this. You'll learn how to identify where
value can be found, measure it, and maximize it throughout your
entire product lifecycle. Drawing on their combined 40+ years of
experience in using agile and Scrum in product management, Don
McGreal and Ralph Jocham guide you through all facets of
envisioning, emerging, and maturing a product using the Scrum
framework. McGreal and Jocham discuss strategy, showing how to
connect Vision, Value, and Validation in ROI-focused agile product
management. They lay out Scrum best-practices for managing
complexity and continuously delivering value, and they define the
concrete practices and tools you can use to manage Product Backlogs
and release plans, all with the goal of making you a more
successful Product Owner. Throughout, the authors share revealing
personal experiences that illuminate obstacles to success and show
how they can be overcome. Define success from the "outside in,"
using external customer-driven measurements to guide development
and maximize value Bring empowerment and entrepreneurship to the
Product Owner's role, and align everyone behind a shared business
model Use Evidence-Based Management (EBMgt) to invest in the right
places, make smarter decisions, and reduce risk Effectively apply
Scrum's Product Owner role, artifacts, and events Populate and
manage Product Backlogs, and use just-in-time specifications Plan
and manage releases, improve transparency, and reduce technical
debt Scale your product, not your Scrum Use Scrum to inject
autonomy, mastery, and purpose into your product team's work
Whatever your role in product management or agile development, this
guide will help you deliver products that offer more value, more
rapidly, and more often. Register your book for convenient access
to downloads, updates, and/or corrections as they become available.
See inside book for details.
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