Impact assessment can be highly technical and complex, requiring a
broad knowledge base and diverse skills, but like evaluation, it is
a process fraught with philosophical, technical and political
perils. Why is it done, by whom, and how, must be carefully
planned. Impacts cannot always be 'proven', so the nature of
evidence becomes critical. Accordingly, a strong theoretical base
is needed by all IA practitioners. Whilst economic impacts have
received a great deal of attention, with sufficient material
available to guide all applications, for social, cultural and
environmental IA the theory and practice has lagged. In the context
of Triple Bottom Line, social responsibility and sustainability
approaches most of the available literature is on normative goals
(such as going green, meeting sustainability standards), the nature
of positive and negative impacts (a descriptive approach or based
on public input), or theory about how impacts occur; very little
theory development or praxis has been directed at impact assessment
for these applied fields. In response to this lack of information,
Event Impact Assessment is the first text to: * Develop
professionalism for IA and evaluation in these applied management
fields. * Position impact assessment within sustainability and
responsibility paradigms. * Recommend goals, methods and measures
for planning, evaluation and impact assessment pertaining to events
and tourism. * Encourage the adoption of standard methods and key
performance indicators in evaluation and impact assessment in order
to facilitate valid comparisons, benchmarking, reliable forecasts,
transparency and accountability. * Provide concepts and models that
can be adapted to diverse situations. * Connect readers to the
research literature through use of Research Notes and provision of
additional readings. This text also works well as a companion text
to Event Evaluation: Theory and methods for event management and
tourism. The Events Management Theory and Methods Series examines
the extent to which mainstream theory is being employed to develop
event-specific theory, and to influence the very core practices of
event management and event tourism. Each compact volume contains
overviews of mainstream management theories and methods, examples
from the events literature, case studies, and guidance on all
aspects of planned-event management. They introduce the theory,
show how it is being used in the events sector through a literature
review, incorporate examples and case studies written by
researchers and/or practitioners, and contain methods that can be
used effectively in the real world. Series editor: Donald Getz.
With online resource material, this mix-and-match collection is
ideal for lecturers who need theoretical foundations and case
studies for their classes, by students in need of reference works,
by professionals wanting increased understanding alongside
practical methods, and by agencies or associations that want their
members and stakeholders to have access to a library of valuable
resources.
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