Since the original publication of Building A Storybrand, over one
million business leaders have discovered Donald Miller’s powerful
Storybrand Framework and they are making millions. Now, the
classic resource for connecting with customers has been fully revised
and updated, making it even more powerful to prepare you for today’s
challenges.
If you use the wrong words to talk about your product, nobody will buy
it. Marketers and business owners struggle to effectively connect with
their customers, costing them and their companies millions in lost
revenue.
In a world filled with constant, on-demand distractions, it has become
near-impossible for business owners to effectively cut through the
noise to reach their customers, something Donald Miller experienced
first-hand and led him to create his proven system he first shared in
Building a Storybrand to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business
leaders face when talking about their companies. Without a clear,
distinct message, customers will not understand what you can do for
them and are unwilling to engage, causing you to lose potential sales,
opportunities for customer engagement, and much more.
In Building a StoryBrand 2.0, Donald Miller teaches marketers and
business owners to use his fully revised system of the seven universal
elements of powerful stories to dramatically improve how they connect
with customers and grow their businesses.
His proven process has helped thousands of companies engage with their
existing customers, giving them the ultimate competitive advantage.
Building a StoryBrand does this by teaching you:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites,
brochures, and social media.
Whether you are the marketing director of a multibillion-dollar
company, the owner of a small business, a politician running for
office, or the lead singer of a rock band, Building a StoryBrand 2.0
will forever transform the way you talk about who you are, what you do,
and the unique value you bring to your customers.
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