New York Times bestselling author Donald Miller uses the seven
universal elements of powerful stories to teach readers how to
dramatically improve how they connect with customers and grow their
businesses.
Donald Miller's StoryBrand process is a proven solution
to the struggle business leaders face when talking about their
businesses. This revolutionary method for connecting with customers
provides readers with the ultimate competitive advantage, revealing
the secret for helping their customers understand the compelling
benefits of using their products, ideas, or services. Building a
StoryBrand does this by teaching readers the seven universal story
points all humans respond to; the real reason customers make
purchases; how to simplify a brand message so people understand it;
and how to create the most effective messaging for websites,
brochures, and social media. Whether you are the marketing director
of a multibillion dollar company, the owner of a small business, a
politician running for office, or the lead singer of a rock band,
Building a StoryBrand will forever transform the way you talk about
who you are, what you do, and the unique value you bring to your
customers.
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