More than half-a-million business leaders have discovered the power
of the StoryBrand Framework, created by New York Times bestselling
author and marketing expert Donald Miller. And they are making
millions. If you use the wrong words to talk about your product,
nobody will buy it. Marketers and business owners struggle to
effectively connect with their customers, costing them and their
companies millions in lost revenue. In a world filled with
constant, on-demand distractions, it has become near-impossible for
business owners to effectively cut through the noise to reach their
customers, something Donald Miller knows first-hand. In this book,
he shares the proven system he has created to help you engage and
truly influence customers. The StoryBrand process is a proven
solution to the struggle business leaders face when talking about
their companies. Without a clear, distinct message, customers will
not understand what you can do for them and are unwilling to
engage, causing you to lose potential sales, opportunities for
customer engagement, and much more. In Building a StoryBrand,
Donald Miller teaches marketers and business owners to use the
seven universal elements of powerful stories to dramatically
improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with
their existing customers, giving them the ultimate competitive
advantage. Building a StoryBrand does this by teaching you: The
seven universal story points all humans respond to; The real reason
customers make purchases; How to simplify a brand message so people
understand it; and How to create the most effective messaging for
websites, brochures, and social media. Whether you are the
marketing director of a multibillion-dollar company, the owner of a
small business, a politician running for office, or the lead singer
of a rock band, Building a StoryBrand will forever transform the
way you talk about who you are, what you do, and the unique value
you bring to your customers.
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