Provide your students with a reasoning process that leads to good
decision making in the fast paced world of public
relations….Students engaged in case analysis learn to think,
analyze, react and evaluate so that they develop transferable
critical, analytical, problem focused skills that can be used in
all workplace settings and life in general. The process enables
students to apply theories and concepts that they are learning in
an immediately applicable fashion. This maximizes retention. Casing
Public Relations features more than thirty intriguing fictional
case study scenarios that all levels of decision makers in our
media and social media saturated world may face. Casing
Public Relations: Is an invaluable supplementary book for in-person
or online undergraduate/entry level graduate public relations and
communication courses. Uses the "safe distance case method of
study" to analyze scenarios. This approach to teaching and learning
is most notably used in the legendary Harvard Law School. Brings
issues to life by featuring case studies written by a diverse
collection of public relations scholars and practitioners. Does not
limit the reader with potential solutions and best solutions to a
problem. This enables a class to apply the concepts of a PR course
to the case itself and come up with a decision on their own.
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