Continuous generation and implementation of ideas is critical to
creating an environment that helps foster the development of
improvement techniques. The Basics of Idea Generation provides a
cost-effective method that can help inspire employees to
consistently identify and implement new ideas, using a proven
five-step process. The process starts by creating an opportunity
statement. From there the method then has one collect raw
materials, before holding an idea workout, and then evaluating the
idea. Implementation is the final step. The author also explains
the 20 tools that help complete each step, along with solutions to
overcoming the barriers to creativity.
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