The auto industry is no longer confined to our small corner of the
world. China currently has the highest sales-growth in the world's
automobile industry. As a major player in global supply chain,
China's economic development and change affect operations of many
transnational companies around the globe. The automobile industry
in China represents an extraordinatry case of industry development.
Utilizing the case study method, Professor Doreen McGunagle has
allowed for a better understanding of the automobile industry in
China, and answers the question, "What is the impact on the Chinese
automobile industry of foreign company entry into China?."
Professor McGunagle's extensive research, coupled with personal
interviews, and her extensive professional experience in the
business sector, offer an interesting and informative approach to
what is currently a subject of great interest to the business
community. Professionals in the automobile industry, management
consultants, and those involed in the global markets will find a
wealth of information in Professor McGunagle's work. Anyone doing
research in International Business and Strategic Management will
find her book a valuable tool.
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