Swiss Design has almost become a fixed term: the Swiss army knife
is just one of many products that have popularized the image of the
white cross on red background. The triangular Toblerone chocolate
bar is defined by its rectilinearity and instantly recognizable
shape. In terms of the well-known Swiss asparagus peeler,
functionality is its sole formative characteristic. When it comes
to fonts, few are as clear-cut as Helvetica. This volume
demonstrates that Swiss design incorporates much more than just
austerity and functionality; nowadays, young designers from the
Alpine country demonstrate their ability to create every
conceivable contemporary design style that this day and age has to
offer.
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