Business Modeling and Data Mining demonstrates how real world
business problems can be formulated so that data mining can answer
them. The concepts and techniques presented in this book are the
essential building blocks in understanding what models are and how
they can be used practically to reveal hidden assumptions and
needs, determine problems, discover data, determine costs, and
explore the whole domain of the problem.
This book articulately explains how to understand both the
strategic and tactical aspects of any business problem, identify
where the key leverage points are and determine where quantitative
techniques of analysis -- such as data mining -- can yield most
benefit. It addresses techniques for discovering how to turn
colloquial expression and vague descriptions of a business problem
first into qualitative models and then into well-defined
quantitative models (using data mining) that can then be used to
find a solution. The book completes the process by illustrating how
these findings from data mining can be turned into strategic or
tactical implementations.
.Teaches how to discover, construct and refine models that are
useful in business situations
.Teaches how to design, discover and develop the data necessary for
mining
.Provides a practical approach to mining data for all business
situations
.Provides a comprehensive, easy-to-use, fully interactive
methodology for building models and mining data
.Provides pointers to supplemental online resources, including a
downloadable version of the methodology and software tools."
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