The Story of Viewers For Quality Television - From Grassroots to Prime Time (Hardcover)

Documenting the efforts of one grassroots organization that made a difference, Dorothy Swanson's story extends beyond the realms of television to demonstrate the rewards of making the voice of public opinion heard. An organization that began over 15 years ago with one woman's efforts to save one show, Viewers for Quality Television (VQT) has become an important force in the industry. Prior to Dorothy Swanson's founding of this group, there was no system in place where viewers could collectively voice their opinions to those responsible for the fate of programmes. On several occasions, Swanson's organization succeeded in convincing network executives to reconsider shows that would have been cancelled under normal business practices. VQT's endorsements continue to be an important part of many programmes' bids for survival.

General

Imprint:	Syracuse University Press
Country of origin:	United States
Series:	Television and Popular Culture
Release date:	October 2000
First published:	September 2000
Authors:	Dorothy Collins Swanson
Dimensions:	229 x 152 x 24mm (L x W x T)
Format:	Hardcover
Pages:	280
ISBN-13:	978-0-8156-0649-9
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Social sciences > Politics & government > Political activism > Pressure groups & lobbying
LSN:	0-8156-0649-4
Barcode:	9780815606499

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