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Cultural Models in Language and Thought (Paperback)
Loot Price: R1,702
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Cultural Models in Language and Thought (Paperback)
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The papers in this volume, a multidisciplinary collaboration of
anthropologists, linguists, and psychologists, explore the ways in
which cultural knowledge is organized and used in everyday language
and understanding. Employing a variety of methods, which rely
heavily on linguistic data, the authors offer analyses of domains
of knowledge ranging across the physical, social, and psychological
worlds, and reveal the importance of tacit, presupposed knowledge
in the conduct of everyday life. The authors argue that cultural
knowledge is organized in 'cultural models' - storylike chains of
prototypical events that unfold in simplified worlds - and explore
the nature and role of these models. They demonstrate that cultural
knowledge may take either proposition-schematic or image-schematic
form, each enabling the performance of different kinds of cognitive
tasks. Metaphor and metonymy are shown to have special roles in the
construction of cultural models. The authors also demonstrates that
some widely applicable cultural models recur nested within other,
more special-purpose models. Finally, it is shown that shared
models play a critical role in thinking, allowing humans to master,
remember, and use the vast amount of knowledge required in everyday
life. This innovative collection will appeal to anthropologists,
linguists, psychologists, philosophers, students of artificial
intelligence, and other readers interested in the processes of
everyday human understanding.
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