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Cengage Advantage Books: This is PR - The Realities of Public Relations (Paperback, 0)
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Cengage Advantage Books: This is PR - The Realities of Public Relations (Paperback, 0)
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Ideal for the beginning student or the experienced public relations
practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS,
Eleventh Edition, covers the world of public relations with a
strong emphasis on fundamentals such as history and research, as
well as emerging issues such as technology, ethics, and the
international aspects. With numerous examples, strategies, tactics,
and case studies, you'll have resources you can take away from the
classroom.
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