Rethinking Marketing - Towards Critical Marketing Accountings (Hardcover)

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	December 1998
First published:	1999
Editors:	Douglas Brownlie • Michael Saren • Robin Wensley • Richard Whittington
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-0-8039-7490-6
Categories:	Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-8039-7490-6
Barcode:	9780803974906

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