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Rethinking Marketing - Towards Critical Marketing Accountings (Hardcover)
Loot Price: R5,624
Discovery Miles 56 240
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Rethinking Marketing - Towards Critical Marketing Accountings (Hardcover)
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`This is an important text. It brings together critical reflections
on the discipline's contribution in terms of theory, practice and
pedagogy and as such is equally as insightful and challenging as
some of its recent predecessors (eg Brown et al 1996; Brown and
Turley 1997; Brown 1998). The book represents a useful point of
departure for those setting off on their own critical journeys and,
thus, it should be included on the reading lists of all those
carrying out masters or doctoral research in marketing' - Journal
of Marketing Management This book provides a challenging and
stimulating coverage of a broad range of key issues in contemporary
marketing - such as marketing philosophy, marketing ethics, the
marketing profession, and marketing teaching and research - through
an innovative dialogue among some of the most renowned
international scholars in the field .
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