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Rethinking Marketing - Towards Critical Marketing Accountings (Paperback) Loot Price: R2,160
Discovery Miles 21 600
Repayment Terms: R202 pm x 12*
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Rethinking Marketing - Towards Critical Marketing Accountings (Paperback): Douglas Brownlie, Michael Saren, Robin Wensley,...

Rethinking Marketing - Towards Critical Marketing Accountings (Paperback)

Douglas Brownlie, Michael Saren, Robin Wensley, Richard Whittington

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Loot Price R2,160 Discovery Miles 21 600 | Repayment Terms: R202 pm x 12*

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`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .


General

Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Release date: 2001
First published: 1999
Editors: Douglas Brownlie • Michael Saren • Robin Wensley • Richard Whittington
Dimensions: 234 x 156 x 16mm (L x W x T)
Format: Paperback
Pages: 288
ISBN-13: 978-0-8039-7491-3
Categories: Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-8039-7491-4
Barcode: 9780803974913

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