Just as the crash of 1929 did not presage the downfall of the
United States, neither will the economic crisis of 1997 mean the
end of the rise of Asia and the Pacific Rim. Leading them out of a
temporary setback, says Bullis, will be the new high-tech sectors
of their economies: information services, communication technology,
and electronic delivery systems such as e-commerce and e-business.
His book is thus a non-technical look at the state of information
technology (IT) and how people in the emerging Asia marketplace are
thinking about it, especially in places like Singapore and
Malaysia, the only two countries in the region pursuing the sorts
of large-scale information infrastructure projects that will
eventually determine the region's long term commerce in IT. Not a
state of the technology book but a state of the mindset book, it
offers businesspeople worldwide an important understanding of this
vast and burgeoning market for their products and services,
insights that will help decision makers recognize the big mistakes
they can make before they make them. An important and fascinating
study for executives in all industries that hope to do business in
the still vital Asian market.
Bullis makes clear that a great deal of investment money and
corporate prestige can be wasted if companies attempt to enter the
Asia information technology (IT) services arena with no clear idea
of what IT wants. Overseas firms often assume that their potential
clients think the way they think and have the same needs. This is
especially true, he says, with the sorts of decision makers who
assume that marketplace forces alone condition investment
decisions. But Asia is not a marketplace; it is a cultureplace.
Basic issues, such as freedom of expression, the social utility of
information, who should benefit from commerce, and the structure of
organizations--all these are viewed differently in Asia. Bullis'
book explains just what the mindset of the region is, largely in
the words of Asia's IT movers and shakers and those who are rising
in the economy to become tomorroW's leaders and influentials,
precisely the people with whom their counterparts elsewhere will
soon have to deal. Readers will find not only a much better
understanding of the kinds of services they should be offering, but
how to tailor those services and their delivery systems to local
realities.
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