Although advertising has a history that goes back thousands of
years, it is the Americans who have made it into an art form.
Advertisements were put on everything from pocket mirrors to memo
pads, the sides of barns to the sides of carriages and buses. A
history of advertising printed in the 1880s even show and
advertisement on a tombstone. With the advent of color lithography
in the late 1800s, some of the most beautiful and highly
collectible items were created. Tin signs with colorful, strong
images, often embossed, were made for stores, and often found their
way into homes. Paper advertising in calendars, trade cards, and
posters reached new levels of artistry in the latter years of the
19th century. This new book explores advertising in all its media,
tin, paper, celluloid, and enamel. In full color it portrays the
creativity of its makers, while at the same time bringing to life
the styles of the past 120 years. Included are signs, three
dimensional designs, smalls, and novelties. With some tin signs
bringing in excess of $100,000 (a Campbell Soup sign included in
this book), it is clear that this is an active and exciting area
for collectors. At the same time, it is a good field for the new
collector, who can find many pieces of advertising for under $50.
Both ends of the spectrum are nicely covered in Antique
advertising: America for Sale, making it an important book for all
collectors.
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