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Books > Business & Economics > Industry & industrial studies > Manufacturing industries
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Hathaway Shirts: Their History, Design, and Advertising (Paperback)
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Hathaway Shirts: Their History, Design, and Advertising (Paperback)
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From its founding in 1837 Hathaway Shirts has been the bellweather
for quality and style. Ironically for their 120 years or so they
did little or no advertising to the general public, promoting their
product mainly to the trade or through small newspaper ads or
signage at the stores. Then on September 22, 1951, in the New
Yorker magazine, an advertisement ran that changed all that. The
eloquent Baron George Wrangell appeared handsomely dressed in a
Hathaway shirt wearing an eyepatch, with the slogan "The man in the
Hathaway shirt." Rarely has a symbol become so identified with a
product. This new book traces the history of the Hathaway Shirt,
beginning with the early years and concentrating on the styles
portrayed in nearly 50 years of advertising. Drawing upon company
archives, it is a nearly complete chronology of the evolution of
men's shirt fashions in the last half of the twentieth century. For
designers this will be a valuable reference. For collectors of
vintage clothing, there is the added aid of a guide to current
prices. This colorful book is a wonderful addition to the library
of fashion history.
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