Accessible and practical, the fifth edition of School-Community
Relations provides aspiring educational leaders with the skills to
establish strong systems for communicating with their various
school constituencies and to improve public relations at all
levels. This textbook uses real-life examples to illustrate the
ways in which administrators and school leaders can effectively
engage and enlist partnerships with teachers, staff, students,
parents, and community members. Chapters introduce communication
and relationship concepts and provide specific examples of how
great educational leaders have put the concepts into practice. Case
studies at the end of each chapter apply the strategies to
realistic scenarios, and "Questions for Analysis" help readers
engage critically with the material. New in this edition: New
strategies for utilizing social media and instructional technology
to improve school-community relations and foster a positive school
image Increased focus on the necessary considerations for
communicating with diverse audiences in a manner that reinforces
inclusion in all forms Updated references and literature throughout
to reflect the current educational contexts. This book discusses
the essential elements of successful school-community relations and
centers the importance of keeping the public connected to the
schools they share.
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