This book has visibility as its central theme. It will help you to
establish where you need to be visible, how to achieve and maintain
visibility with clients, and how to convert visibility into new
work. It shares a variety of tried-and-tested approaches to
boosting visibility, so you can choose those that suit you best.
Every suggestion is designed to be put into practice around fee
earning responsibilities. Features of this book: Chapters on how to
create visibility and stay visible to clients as well as referrers,
how to effectively network to get the best results, and intelligent
marketing advice that will aid you and your firm in being more
visible. Practical tips to manage your day-to-day marketing
activities that can be implemented easily and without a huge
requirement for time or budget. Highly practical advice you can put
into immediate action, including a series of mini-masterclasses
with step-by-step guidance and various templates that can be
adapted for your own use.
General
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