Marketing The Million Dollar Practice defines the new paradigm of
creating rapid growth and higher profits by generating loyal new
patients for any professional practice. Dr Bill Williams, a dentist
in Suwanee, GA, reveals 27 steps to follow to grow a practice 1/2
million dollars a year. Starting over with no patients, he grew
from zero to $5.8 million in 10 years. Every step can be
duplicated, no matter what type of professional practice employs
them; they are universal truths, not just unique-to-dentistry
concepts. Endorsements by dental luminaries such as Dr Mike
Abernathy of Summit Practice Solutions, Dr Bruce Baird of The
Productive Dentist Academy, Dr Chris Kammer of the American Academy
of Cosmetic Dentistry, Dr Bill Blatchford of Blatchford Solutions,
and Gary Takacs, founder of Takacs Learning Center all point to one
common recommendation: "This book is a must get, must read and must
apply book if you want a thriving professional practice in today's
economic climate." Marketing The Million Dollar Practice is not
just book of how to's on marketing. Dr Williams takes you through
his personal journey that led him to make the Big Decision to start
over. He gives the reader the tools to do a mental makeover that
allows a complete re-framing of what is important in life and how
to negotiate that often frightening tightrope stretched between
those canyon walls called failure and success. Do you need to
rearrange your approach to marketing, tweak an already successful
practice, or make a brand new start and create the practice of your
dreams? This book is full of ideas; it can help any service
business. Physicians, chiropractors, veterinarians, audiologists,
spas and salons could all benefit from applying these new marketing
methods. If you've ever heard of Guerrilla Marketing and want to
see how it's implemented, you will want to read this book. Dr
Williams is the only dentist who is a Certified Trainer in
Guerrilla Marketing by Guerrilla Marketing's founder, Jay Conrad
Levinson. This book includes 10 Guerrilla Marketing tactics for
startup practices and his Seven Mountain Marketing Strategy. The
centerpiece of Dr Williams' success is the New Patient Experience (
93% case acceptance success). To understand how it is possible to
average over $10,000 per day in production, day in and day out, as
an individual practitioner, it is essential to understand the
psychology of sales and marketing and why people make the decisions
they do. If you are a person who wants to find answers through
prayer, you will want to see how Dr. Williams and his wife, Sheila,
received The Answer. Follow their spiritual journey into Africa and
back. Climb the Seven Mountains of Marketing, Dr Williams own
prescription for practice growth. See the view of how to run a
successful business from 10,000 feet. Running a $5 million practice
is not about doing all the work yourself. Dr Williams identifies
the steps he took so that he could travel, take continuing
education courses, do dental missions and family vacations. Learn
the value of mentors and how to position yourself as a mentor to
others. Finally, Dr Williams describes the Perfect Dental Storm;
when it all came together and how you can also achieve a similar
result. Years of being an understudy paid handsome dividends. The
road to success is paved with stones collected over a lifetime of
experiences. Dr Williams offers readers to take and use stones he
has collected over four decades of practice. All of this would
never have been possible without the inspiration and guidance of Dr
Williams' main mentor, Dr Omer Reed of Phoenix, AZ. Dr Reed opens
this book with his Forward that provides contextual congruity,
defines how it all came to be and why this book is important. Reed
says that "When the paradigm shifts, everyone starts at the
beginning" and in the case of this generation, "Marketing has come
a long way. The paradigm has shifted "
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