A new version of the 1995 Best Selling book on Infomercials and
DRTV. This handbook will answer your questions about planning,
pricing, production, marketing, telemarketing, and fullfilment of
direct response products and services. It is also a step-by-step
guide to the exciting and lucrative world of direct response
television. Written by one of the pioneers of direct response
television who produced and created the first electronic retail
television series with Dayton-Hudson (Target Stores), produced many
successful short and long form direct response infomercials and
spots, and was the former head of 20th Century Fox Direct Response.
This book will give readers insight into the production, marketing,
psychology, telemarketing and fullfilment of offering products and
services using direct response marketing techniques. The products
and players may change over the years but the basics and economics
of direct response television have remained the same for over 40
years. This is a must read for anyone interested in direct response
television marketing. Plus, this new edition also includes a
section on identifying scams in the direct response television
industry and how to avoid becoming a victim.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
