Little Book of Healthcare Marketing - Helping Clinics and Practitioners Build Brand and a Thriving Practice (Paperback)

Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your "marketing" world. Today's doctors must create a community-a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.

General

Imprint:	Momentum Press
Country of origin:	United States
Release date:	August 2016
Authors:	Drew Stevens
Dimensions:	229 x 152 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	84
ISBN-13:	978-1-60650-939-5
Categories:	Books > Medicine > General issues > Health systems & services > Hospital administration & management Promotions
LSN:	1-60650-939-X
Barcode:	9781606509395

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